How do Facebook fans help my business?
Facebook is the world’s number one social platform, and big brands like Coca Cola and McDonald’s are rushing to build large followings of Facebook Fans. Why? Because research shows that each individual Facebook Fan can be worth as much as $136.38 in sales! And with each Fan costing as little as $0.02, that’s a massive return on investment!
But getting your piece of the Facebook gold rush is not easy. Doing it on your own can take a lot of time and effort. And “buying fans” from fly-by-night online suppliers will often result in empty promises and an empty wallet.
According to a recent study*, 90% of people trust the recommendations of their Facebook Friends.
These recommendations can be explicit, like “hey, check this out!” But more often, they are the result of Friends seeing other Friends’ “LIKED” companies, comments and other Facebook activity.